The goal of any marketing campaign is to drive more revenue. With conversion tracking, it’s easier to see which marketing channels are generating the most value for your business. We provide a conversion-focused pay per click (PPC) marketing service that implements, then follows a strict test-measure-refine iterative cycle to analyse and improve campaign performance.
We strive to weave our campaigns into, and support our clients marketing efforts with our simple, but effective approach:
Define & Track Conversion Goals
Defining measurable outcomes is the key to success for any PPC campaign, but measuring, recording, and tracking that data is the key to ensuring we optimise our campaigns effectively.
We give our campaigns the best opportunity to succeed by focusing on the objectives that are important for growing our clients business.
Develop Campaign Strategy
Finding and reaching your audience is crucial for running a successful PPC campaign. That starts with the strategy.
We get to know your product, and your audience, to understand where they spend their time, how we're trying to reach them, and what our messaging is. Combining these elements gives us a strategic campaign plan that delivers.
Implement Test, Measure, Refine
We're not hands-off after launch. Our campaign optimisation cycle focuses on gathering data, analysing and finding optimisation opportunities, then implementing A/B tests to gain measurable insights.
Through this we ensue we're staying ahead of the competition in an ever-changing, highly competitive, digital landscape.